In-Depth Interviews with the Biggest Names in Mixed Martial Arts
By Mike Straka
New York, NY (July 28, 2011) - Mixed Marital Arts is unquestionably the fastest growing sport in the world
today. What was once considered an underground movement has gone mainstream, with television networks
and Madison Ave. ad agencies vying to out-maneuver one another to land the biggest names and best
promotions in the game. From ESPN to FOX Sports, CBS, Spike TV, MTV2, VS and Showtime, MMA has
become one of the hottest television properties due to its rabid following of millions of 18-34 year old male
viewers - the most valuable demographic to advertisers.
Mike Straka, host of HDNet's Fighting Words, sits down with the men who have shaped one of the fastest-
growing sports on the planet in his new book Fighting Words: In-Depth Interviews with the Biggest Names in
Mixed Martial Arts. Through some of the most comprehensive and entertaining interviews ever recorded with
MMA's biggest names, Straka paints a full picture of this incredibly unique and highly entertaining sport.
Inside you'll find interviews with many of the giants of MMA, including:
Straka is one of the first mainstream journalists to cover MMA. A former on-camera journalist for Fox News,
Straka has covered everything from the Olympics to the Oscars. When his profile as an MMA broadcaster
rose alongside the sport itself, he left behind his Fox duties to begin covering MMA full-time for several
outlets, including TapouTTM TV, FIGHT! Magazine and UFC.com. He has interviewed hundreds of MMA
fighters, promoters and business managers. Fighting Words: In-Depth Interviews with the Biggest Names in
Mixed Martial Arts is the first book to gather together the best interviews from the most popular people who
Straka has worked with in MMA.
About the Author:
Mike Straka is the senior vice president of media and entertainment at Authentic Brands Group, representing
TapouT, the leading lifestyle and apparel brand in mixed martial arts, as well as Iron Star, Hitman Fight Gear,
Silver Star, and Marilyn Monroe. Straka is also the host of TapouT News on TapouT.com and Fighting Words
with Mike Straka on HDNet. Mike lives in New Jersey with his wife, Emily, daughters, Maxine and Olive,
cats, Puck and Peaseblossom, and their yellow Lab, Abby.